OPRY ENTERTAINMENT ALIGNS WITH AEG's AXS

Opry Entertainment Group (OEG) and AXS announced on Thursday that AXS will become OEG's exclusive ticketing partner.

AEG's AXS will provide its full suite of solutions to all OEG properties, including Nashville's Grand Ole Opry and Ryman Auditorium, and Ole Red venues in Music City, Orlando, Gatlinburg, Tenn., and Tishomingo, Okla., plus the recently announced Las Vegas location expected to open in 2023.

The pact also allows OEG to collaborate with AEG's live business unit, AEG Presents, on music festivals and content opportunities with OEG's Circle TV network.

“This partnership with AXS will allow us to deepen our relationship with our customers across our venues and provide them a secure, safe and convenient way to access all of their OEG tickets in one place,” said Scott Bailey, President of OEG. “It also opens doors for us to collaborate with AXS and AEG on a deeper level as we expand our offerings and continue to grow our business.”