WHAT IT IS: Rising Philadelphia rapper D4M $loan is making waves with his high-energy delivery, raw lyricism and stage presence. Blending gritty street narratives with infectious beats, his music captures the essence of Philly’s rap scene while resonating with a wider audience. His track “Swagg Talk” recently went viral on TikTok, propelling him into the spotlight with his unique sound, striking visuals and ability to connect with fans. With a growing online following, plenty of momentum and new music on the way, D4M $loan has solidified his place as one of hip-hop’s most exciting new voices.
ALBUM: TBA
RELEASE DATE: Q2
SINGLE: “Swagg Talk” & “CUDI”
TV: Appeared on Peacock’s Bel-Air
LIVE: Support for Sexyy Red’s Hood Hottest Princess Tour 2023, Roots Picnic 2023, Rolling Loud 2022, WUSL/Power 99 FM “Powerhouse” 2022 & 2023
INTERNET: 20m+ streams on “Swagg Talk,” 50k+ TikTok creations (~7k daily), 312m+ views, 7m+ YouTube views on music vid (28m channel views); 400k+ social-media followers
RADIO: Mixshow support from WUSL/Power 99 FM “Swagg Talk” & “CUDI”
PRESS: Philadelphia Inquirer (“$loan’s version of Hip Hop, might just be his golden ticket to stardom”); The Source, Fader, more
BOOKING: MAC Agency
PUBLISHING: Self-published
MANAGEMENT: Ronald Mason & Philip Smith