Rising singer/songwriter Holly Humberstone has inked an exclusive global publishing deal with UMPG.

Since releasing her 2020 debut EP, Falling Asleep at the Wheel—which has accumulated 50m+ streams—the 21-year-old has been recognized on the BBC Sound of 2021 poll (#2), included on BBC Radio 1’s 2021 Brit List and was featured on artist to watch lists from Amazon Music U.K and VEVO DSCVR.

"I’m really excited to join the UMPG family! They’ve been so supportive since the beginning of my journey and I couldn’t ask for a better team,” shared Humberstone.

“From day one, the team have welcomed us with open arms, great ideas and, most importantly, a true understanding of who Holly is as a songwriter and artist,” said Josh Sanger, Manager, Closer Artists.

UMPG A&R Manager Dani Sawyerr adds, “We’re extremely excited to be working together with Holly and her manager Josh Sanger as she enters the next phase of her creative journey.”

“We are thrilled to be part of Holly’s musical journey and look forward to bringing her music to the world,” noted Mike McCormack, UMPG U.K. Managing Director.

Humberstone is set to embark on a U.K. tour in September, including four sold-out Omeara London shows.