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Pub Crawling
UNIVERSAL CHINA EMBRACES CHEERFUL MUSIC
5/28/24

Universal Music China has signed an exclusive worldwide publishing deal with Cheerful Music, a leading creator of hit songs in China.

The Cheerful catalog includes “YI XIAO JIANG HU (KE MU SAN),” which has tallied more than 50b views on Douyin (the Chinese version of TikTok), "XIAO CHENG XIA TIAN," “TA SHAN HE” and “BAN SHENG XUE,” each of which has claimed the top spots on China's leading streaming services.

Cheerful Music was founded in 2019 and boasts a roster of Chinese writers and artists including Snow J, Silk Ye, Cindy Dong, KeyKey and Reddi. The company's London office has fostered collaborations with Erik Frank, Grand Nights, Shell Tenedero and Milan D’Agostini, among others.

Snow J, the founder and CEO of Cheerful Music, said, “From the outset, our vision has been to create music that resonates worldwide. I am profoundly confident that our partnership with UMP China—with their expansive network and proven success—will propel our journey of internationalization even further.”

“Cheerful Music has an adept ability to produce music that resonates with the current trends, crafting hits that enjoy widespread popularity around the globe," said UMP China VP of Finance and Operations Grace Gao, seen above with Snow J.

To paraphrase Ian Dury, Universal now has even more reasons to be Cheerful.

HOWELL UPPED TO VP AT WARNER CHAPPELL
5/28/24

Andrew Howell has a new title as VP of Sync at Warner Chappell Music U.K. starting 6/1. He joined the company in 2016.

In this role, Howell will continue to report to Rich Robinson, EVP and Global Head of Sync at WCM, and Shani Gonzales, MD of WCM U.K. and Head of International A&R at WCM.

Gonzales praised Howell’s “collaborative spirit” as well as his “encyclopedic knowledge of our songbook and an unrivalled instinct as to what placements will work.”

Robinson added, “Andrew embodies Warner Chappell’s proactive approach to sync, with a forward thinking mindset that sees his ideas prevail in an often saturated space.”

Howell joined WCM U.K. after a career at Universal Music Group and Sony/ATV. Since then, he and his team have delivered multiple placements with gaming companies, including EA and Space Ape, as well as successful campaigns with Lexus, Persil, Cruzacampo and other brands. They’ve also contributed works to key film and TV projects, such as One Day, The Crown, Saltburn and Back to Black.

Recent standout wins include working with WCM France to create a Dua Lipa cover of George Michael’s “Freedom! ’90" for Yves Saint Laurent; securing a cover of “It’s a Hard Knock Life” from the musical Annie in Dove’s 2024 Super Bowl spot; and working with David Bowie’s estate to place multiple songs in global Paco Rabanne campaigns.

SMP U.K. RENEWS DEAL WITH GORGON CITY, LAUNCHES REALM
5/23/24

SMP U.K. has renewed its exclusive global pub deal with Gorgon City. Additionally, the electronic/dance music duo have launched REALM Publishing in partnership with SMP; Riordan serves as the first signing.

Consisting of Kye Gibbon and Matt Robson Scott, Gorgon City have amassed 1.7b+ global streams and 13 BRIT-certified singles throughout their career, including hits like “Voodoo,” "You’ve Done Enough," “Nobody” and more.

The pair recently announced their fifth album, Reverie, due 7/19, along with the project’s lead singles “Biggest Regret” f/Bbyafricka and “All That You Need” f/Caroline Byrne. They’re also slated to perform multiple summer dates, including a residency at LIV Las Vegas, plus shows at N.Y.’s Brooklyn Mirage, L.A.’s Shrine and Ushuaia in Ibiza.

Meanwhile, rising U.K. producer/DJ Riordan is buzzing in the electronic world with his techno house hit, “Needle on the Record,” which recently reached #1 on Beatport.

“We're so happy to be extending our partnership with SMP and signing Riordan as the first artist to our brand-new publishing company REALM. It's the start of an exciting new chapter for us and we can't wait to get started,” said the duo.

“I’m so excited to be signing my first publishing deal with REALM and Sony,” added Riordan. “Gorgon City have been my biggest supporters and mentors in these early stages of my career and it feels great to grow and continue that relationship together.”

“We are thrilled to extend our long-standing relationship with Gorgon City, and the trust they have placed in us to partner as they launch their REALM publishing company. Gorgon City are skilled at spotting talent early, they are on the ground hearing things first and hands-on in developing artists and songwriters,” shared Senior A&R Manager, U.K., SMP, Adrienne Bookbinder.

Seen just before spraying fans with fish-and-chip-flavored champagne are (l-r) Scott, Riordan and Gibbon.