Warner/Chappell Music has promoted U.K. exec Eric Mackay to EVP, Global Digital Strategy. Reporting to Jon Platt, Mackay will be responsible for leading the publisher’s global digital strategy, expanding commercial partnerships for the benefit of its songwriters and overseeing the global digital team.

He joined Warner/Chappell in 2015 as Head of Digital, Europe, before being promoted to Vice President, Digital, Europe, Middle East & Africa, and Asia-Pacific in September 2016. Mackay previously worked at Vevo, CELAS, White Noise and Integral Management.

“Eric’s strong relationships in the digital world and deep understanding of technology will help us open new opportunities that properly recognize the value of songwriting and music,” Platt said.

Mackay added: “There are a vast number of innovative services who are inventing different ways for fans to enjoy music and our goal is to partner with them to help drive more revenues and exposure for our stellar roster of songwriters. We’re at a crucial time, with digital services better appreciating the pivotal role songwriting plays in their success, and I believe we’re the publisher of choice for songwriters looking to maximize the value of their works through digital platforms.”