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HITS Daily Double
THE B-SIDE
William Beckmann (Warner Music Nashville)
11/7/24

WHAT IT IS: Singing in both English and Spanish, Beckmann records and performs modern country music while paying tribute to what came before. Hailing from the small border town of Del Rio, Texas, the singer-songwriter was raised on classic country as well as the mariachi and Norteño sounds of northern Mexico. His 2022 album, Faded Memories, received praise from American Songwriter, CMT and more, while 2023’s Here’s to You, Here’s to Me featured “Tennessee Drinkin’,” his fifth consecutive Top 20 song on the Texas Regional radio chart. Beckmann signed with Warner Music Nashville in August.
SINGLE: “Borderline Crazy”
RELEASE DATE: 10/25
LIVE: Spent 2023-24 touring with Parker McCollum (more shows announced for 2025), Hank Williams Jr. and the Randy Rogers Band; sold out five of his own shows at the Gruene Hall, headlining Billy Bob’s Texas
INTERNET: 937k+ followers across socials; debut Grand Ole Opry performance went viral with “Volver, Volver” (3.5m+ views, 477k likes, 6k comments, 71.6k shares, 33.8k saves)
PRESS: The Tennessean, American Songwriter, CMT
BOOKING: Henry Glascock/WME
PUBLISHING: Benji Amaefule/Warner Chappell Music
MANAGEMENT: Matthew Miller/Triple 8 Management