Warner Chappell Music U.K.’s Head of A&R Amber Davis has been promoted to SVP. In addition to continuing to oversee the A&R department, Davis is now tasked with shaping the publisher’s overall U.K. strategy.

“Amber is one of the industry’s most important executives, and her success and passion has helped Warner Chappell Music U.K. become a leading player in the music business,” U.K. MD Shani Gonzales said. “Her care, dedication and ability to read the market will make her an invaluable asset in her new role.”

Davis joined WCM U.K. in 2014 as creative director and was named head of A&R in 2019. During her time at the publisher, she has been pivotal in the signing and development of songwriters such as CeeBeats, Celeste, Dave, Fraser T. Smith, J Hus, Legendury Beatz, Skepta, Stormzy and Willow Kayne.

One of her earliest signings was Raye, who this year landed her first solo U.K. #1 single with “Escapism” and hit #2 with her debut album My 21st Century Blues. Davis has also signed buzzy new artist Nia Archives.