The catalog of Irving Berlin is steppin’ out with Universal Music Publishing Group in a global publishing deal. The man who wrote “anything you can do, I can do better” now has a TikTok page.

The deal builds upon UMPG’s existing relationship with Berlin’s estate as the company has served as his catalog administrator, ex-U.S., since 2012.

UMPG will also act as representatives for the Berlin estate’s brand and social marketing efforts. The global music publisher has launched dedicated social channels including a new Tik Tok page to support Berlin’s legacy and songbook. UMPG also created a custom film & TV industry site focused on showcasing Berlin’s catalog. The site strategically uses themed playlists and intuitive tagging to empower sync clients to discover Berlin songs for audiovisual usage.

“It doesn’t get any better than UMPG having the honor of representing the timeless cultural songs of Irving Berlin, as well as working with the wonderful Irving Berlin family and Estate,” UMPG President of North America Evan Lamberg said.

Berlin composed more than 1,500 songs over his 60-year career, including 19 Broadway shows and 18 Hollywood musicals. Beyond the evergreens “White Christmas” and “God Bless America,” Berlin’s songs include “Anything You Can Do,” “Blue Skies,” “Let’s Face The Music And Dance,” “Puttin’ On The Ritz,” “Steppin’ Out With My Baby” and “There’s No Business Like Show Business.” He had his first hit, “Alexander’s Ragtime Band,” in 1911.

“The family of Irving Berlin enthusiastically welcomes the expansion of their 10-year relationship with Universal Music Publishing Group and looks forward to continued collaboration as the exclusive global music publisher for Irving Berlin’s extensive catalog” said Mary Campbell of JPMorgan, on behalf of the legendary songwriter’s estate.