Sony Music Publishing has partnered with India’s White Hill Music Pvt Ltd. to provide global pub services for White Hill Music.

As part of the deal, SMP will also provide administration, synchronization, catalogue promotion and global collaboration opportunities.

White Hill Music is part of White Hill Studios—an award-winning, Vancouver-based movie production, distribution house and label that specializes in Punjabi/Hindi content.

“We are very excited about this partnership with White Hill Music and to offer an effective and robust platform for their musical works at a global scale,” said Dinraj Shetty, Director, SMP India.

“As the reach of global music continues to expand, Sony Music Publishing is best placed to bring White Hill and their quality music to audiences around the world,” said Guy Henderson, President, International, SMP. “I would like to thank Gunbir [Singh Sidhu], Manmord [Sidhu] and their team for putting their faith in us and we look forward to a long, productive and successful relationship with them.”