WHAT IT IS: With more than 100m streams on Soundcloud, 13m+ Apple Music streams, 40m+ video views and a co-sign from music legend Missy Elliot, it’s no surprise that Ski Mask the Slump God is “quickly emerging as one of the most talented rappers of the new school” (according to HotNewHipHop). Among a string of viral smashes, his “Take a Step Back,” which features XXXTentacion, surpassed a staggering 31m plays, and “Where’s the Blow,” featuring Lil Pump, ratcheted up 19m plays.
ALBUM: You Will Regret
RELEASE DATE: 6/30; upcoming project set to be released around Halloween (10/27)
SINGLE: “Catch Me Outside”
LIVE: Denver’s Summit Music Hall 9/17, Rolling Loud Music Festival 10/21-22, NJ’s Starland Ballroom 10/26, NYC’s Playstation Theater (supporting Getter) 10/28
INTERNET: 165k Spotify followers,
2m monthly listeners; 10m+ “Catch Me Outside” video views; 100m+ Soundcloud streams; 905k Instagram followers
RADIO: Rhythm and Urban date 9/19
PRESS: HNHH (“Ski Mask seldom sacrifices lyrics or flow, delivering both in equally dope measure”), Genius (“‘Baby Wipe’ is one of Ski Mask’s most popular songs, racking up over 4.7 million streams on Spotify and 6.8 million on SoundCloud. It appears on his June 2017 mixtape You Will Regret”
BOOKING: Cara Lewis/Victor Victor
MANAGEMENT: Solomon Sounds