WHAT IT IS: Wasting no time, the hip-hop/alternative artist is back with his third album in three years. This time, teaming up with several A-list songwriters and producers, he’s carefully crafted what’s nothing short of a masterpiece sure to exceed expectations. On the heels of his wildly successful sophomore release, Therapy Session, which debuted at #1 on the Rap Albums Chart and #12 on the Top 200, he’s amassed an incredibly loyal fanbase that’s responsible for garnering him 700k+ album equivalents, with over 300k album sales, 700k track sales and 500m+ streams. Delivering the same honest lyrical content and real emotion that NF has become known for, the newest full-length invites us further into the mind of an artist who is clearly just getting started.
ALBUM: Perception
RELEASE DATE: 10/6
SINGLE: “Let You Down”
TV: Over 35 career syncs include ESPN, Fox, Monday Night Football, VH1, more
LIVE: Venue size +250% YOY, ticket sales +93% YOY; headlined Therapy Session Tour fall 2016 (20 shows sold out); headlined 40-city North American spring tour 2017 (21 shows sold out); 2018 Perception Tour will be over 75k tickets; key festivals have included Midtown Music Fest, Austin City Limits, Voodoo, Lollapalooza, Life Is Beautiful, more
INTERNET: 149m+ YouTube channel views, over 552k subscribers; 500m+ streams, averaging 8m per week, 1.3m+ Spotify monthly listeners, 348k followers; Perception webstore pre-order campaign currently the top-performing and fastest-selling pre-order store for all of CMG this year; combined social reach of 1m+; Instagram 284k (+126% YOY), Twitter 120k (+100% YOY), Facebook 260k
RADIO: Impacting Rhythmic on 9/25 and Pop on 10/23
PRESS: Idolator (“NF is due for a breakthrough with new album Perception”)
BOOKING: Jeff Krones/CAA
PUBLISHING: BMI
MANAGEMENT: Chris Woltman/Element1 Music