WHAT IT IS: Stephanie Allen (aka Stefflon Don) first set the underground alight in 2015 with her take on Section Boyz’s street smash, “Lock Arff.” Following the release of her latest mixtape, Real Ting, Steff has become one of the most electric and eclectic emerging acts for 2017. Since then, her horizons have expanded on a global scale, as she’s been enlisted to work with some of the biggest artists in the world, such as Drake, Jax Jones, Popcaan, Demi Lovato, French Montana. She was also featured on Lil Yachty’s latest album, Teenage Emotions. This artist, who was featured on shortlist for the Q Awards’ Breakthrough Artist, has quickly cemented herself as the most exciting export to come out of the U.K., and as someone who boasts real global stardom.
SINGLE: “Hurtin’ Me” (featuring French Montana)
LIVE: Joining Future on U.K. dates of HNDRXX Tour
INTERNET: 5m+ Spotify streams TD, featured on Get Turnt playlist; 1.5m streams on Apple Music U.K., Top 10 U.K. Apple Music Chart, currently featured on A-List R&B & The Beats 1 List; 3.9m YouTube views, #3 Trending as ‘Most Watched Video’ on YouTube; 200k+ Instagram followers, 20k+ Twitter followers, 10k+ Facebook likes
RADIO: Currently on Urban/Rhythm Mixshow
PRESS: Full-page Vogue feature (“London’s back on the music map. Julia Hobbs meets the homegrown talent, taking grime, R&B and Afrobeat worldwide”); Fader, XXL, more
BOOKING: Quality Control
MANAGEMENT: Quality Control