You may recognize the extravagantly bespectacled Cheche Alara as the hardworking music director from the Grammy Premier ceremony. But it's in his capacity as songwriter, composer and producer that the Argentine-born, L.A.-based creator has inked with Sony Music Publishing Latin, where President/CEO Jorge Mejía (l) and VP Creative Francisco Granados joined him for this illustrious signing photo. Fun fact: Cheche once introduced a HITS editor to the excessively caffeinated beverage known as mate, from his native land; hallucinations ensued.