Universal Music Publishing Group Latin has just inked a global deal with the most-streamed artist in South America, Bruno Martini.

Martini's debut record, “Hear Me Now,” surpassed 350m streams and bested every record set by a Brazilian artist. Other recent singles "Never Let Me Go,” “Living On the Outside” and “Sun Goes Down” are gaining plays in the tens of millions worldwide. The latest single “ROAD,” produced with legendary artist Timbaland, has racked up over eight million plays in just seven weeks.

“Bruno Martini is showing that he’s a proven talent, even in the early stages of a promising career that has positioned him as a rising star on the global music scene,” said EVP Latin Music at UMPG Alexandra Lioutikoff. “UMP Brazil MD Marcelo Falcão and the UMP Latin team are thrilled to welcome Bruno to our family of songwriters and look forward to his continued success.”