Pulse Music Group and Magnus Media have announced a publishing JV to sign and develop Latin songwriters, producers and artists. Magnus was launched last year by Marc Anthony and ex-Warner Music exec Michel Vega. In addition to Anthony and Alejandro Sanz, Magnus boasts Gente de Zona, Chino y Nacho and producers Sergio George and Motiff on its roster, not to mention YouTube breakout Luis Figueroa and 60-plus athletes in its Sports division.

Pulse will provide admin and sync licensing services. "In just one year, Marc and Michel have made Magnus an important force as a label and management company and are filling the void that existed for a powerful independent that can identify and develop the next generation of Latino superstars and creative talent," said Pulse prexy/Head of Creative Maria Egan. "Our publishing partnership is the product of a shared vision that strong independents, sharing creative expertise and resources can make a profound impact on global culture. We couldn’t be more excited."

“For quite some time we’ve been looking for the right partner to establish our publishing infrastructure. Scott [Cutler] and Maria and the entire Pulse team impressed us from day one with their passion and commitment to expanding opportunities for Latino content creators. This move gives Magnus full-service capabilities in songwriter representation and a strong partner to help cross over our talent to the general market, film, television, commercials, and other platforms.”