Christopher "Boomer" Layfield will celebrate Valentine’s Day by assuming a trifecta of duties at VOX AM FM Digital, where he’ll serve as Operations Manager, Program Director and on-air talent.

On 2/14, Boomer will take the reins of the company’s seven brands around Lake Champlain in Burlington, Vermont and Plattsburgh, New York, as well as a small piece of Canada. He’ll oversee WCPV-FM (Country), WEAV AM/FM (Sports), WEZF-FM (AC), WVMT AM/FM (News/Talk), WVTK-FM (Classic Hits), WXXX-FM (CHR) and WXZO-FM (Oldies).

Layfield comes to the market Cumulus Media Indianapolis, where he assumed OM and PD duties for for Country 95.5 WFMS and AC 107.9 The Mix.

David Goddette, General Manager of VOX AM FM Digital, said, “We are excited to Valhave such experience, vision and passion as part of our Team in Vermont. Boomer has worked in multiple markets across the country, both big and small, making him the perfect candidate for this important role within our company.”

Boomer added, “Private ownership with an unapologetic passion for making great radio with live and local talent and serving the communities in which they operate is at the core of the VOX AM FM Digital broadcast business model. What’s more, with Montreal just up the road I can finally put to practice all those years of French I took through college. J'ai hâte de me mettre au travail.