104.3 MYFM Program Director John Peake is adding the role of Senior Vice President of Programming for iHeartMedia Los Angeles to his duties.

Peake has been in Los Angeles since 2017, serving as Program Director for 104.3 MYFM and KOST 103.5. He joined iHeartMedia in 2009 as the Show Director for the Johnjay & Rich Show in Phoenix, becoming Regional Senior Vice President for iHeartMedia’s Riverside and San Diego stations and the Program Director for Star 94.1 in 2013. “John is one of the most successful programmers there is, with experience that spans multiple formats and markets,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “We’ve been programming peers for over 30 years and I’m excited to collaborate with him in Los Angeles. He’s the perfect person to lead our incredible lineup of stations and personalities.”

Kevin LeGrett, President of iHeartMedia Los Angeles, called Peake a “sound and thoughtful programmer with great instincts.”

“He also has a very motivating and relatable management style with a comprehensive understanding of data, digital, social and events. I am very much looking forward to working with John in this new role.”