Caroline announced on Monday that Alisa Applegate will join the company as VP of Promotion. She will be based in Los Angeles and report to SVP Promo Marni Halpern.

Halpern said, “I’m thrilled to have Alisa join us and complete our Caroline Promotion team. She will be my right hand on the West Coast within the Capitol Tower where she will not only bring her strong strategic promotional skills, but her positive energy to help guide our team with the Rhythm and Pop formats as our VP of Promotion.”

Applegate added, “I’m so excited to join the team at Caroline. It’s an amazing opportunity to join an innovative team forging a pathway for a new business model supporting independent artists. It’s an honor to join two well respected female executives Jacqueline Saturn and Marni Halpern. I look forward to continuing their legacy of success, excellence and mentorship.”

Prior to Caroline, Applegate was the VP, West Coast Promo at ADA. Previously, she worked in indie promotion and in management. From 2007-2013, she worked at Republic Records, most recently as Sr. Director, Rhythm Radio.