LIFT OFF WITH OLIVIA RODRIGO

Geffen/Interscope sensation Olivia Rodrigo has been named the first Vevo LIFT Artist of 2021.

The official announcement was made today (5/12) with the launch of an exclusive live video of Rodrigo’s latest hit, “deja vu." Watch it below.

The video arrives just nine days before her highly anticipated debut album, SOUR, which is slated for release on 5/21. “Deja vu" serves as the follow-up to Rodrigo’s record-breaking single “drivers license,” which was the first song in 2021 to hit 1b global streams and become RIAA-certified gold, platinum and double platinum.

As part of the LIFT campaign, Vevo and Rodrigo will release two more videos, “favorite crime” on 5/24 and a short on 6/1, both of which were committed to actual film.

Vevo’s LIFT artist-development program has previously spotlighted then-rising talent such as Billie Eilish, SZA, Doja Cat, Halsey and more.