PEPSI PRIMES SUPER BOWL WEEKND

Pepsi has released its first commercial for the Super Bowl Halftime Show, headlined by The Weeknd. Smash single "Blinding Lights" (XO/Republic), the focus of the spot, is all but guaranteed to retain its dominance into 2021. Released in late 2019, "Lights" is still in the Top 3 on Spotify's Global chart.

Watch here.

😉 @pepsi pic.twitter.com/IelECNkNBU

— The Weeknd (@theweeknd) January 8, 2021