LVRN LAUNCHES MENTAL HEALTH INITIATIVE

LVRN partners, from left, Tunde Balogun, Carlon Ramong, Justice Baiden, Junia Abaidoo and Seam Famoso enjoy time on the links back in the good old days.

LVRN has unveiled the initial framework for a comprehensive mental health program for its artists and their teams and LVRN employees.

LVRN has teamed with Los Angeles and Atlanta-based psychotherapist Syreeta Butler, LMFT, to help create the infrastructure of the program. The goal with this initiative is to create a paradigm shift and create a new normal in the music industry and entertainment as a whole where mental health is seen as an important component of any successful career.

"Our experience has shown us that one of the most important ingredients to running a healthy, rewarding business where employees and artists are happy, is to ensure that there is a focus on mental health," said LVRN President Tunde Balogun. "It is our intention to build a support system that grows along with LVRN's business. Establishing an in-house mental health resource for our artists and employees is a small first step towards that goal."

The new initiative is one plank of the company's LVRN 2.0 campaign, which will be a set of public facing experiments that aim to push the industry, culture and community forward to foster positive change.

LVRN, founded by Justice Baiden, Sean Famoso McNichol, Carlon Ramong, Junia Abaidoo and Tunde Balogun, is an independent record label, management team and growing multi-media company that launched the careers of Summer Walker, 6LACK, and others.