(Literally) emblematic of the new changes happening at Warner Chappell—a snazzy new hub in DTLA along with new leadership—a new logo has been unveiled, and the pubco has dropped the slash from its name.

WC's new brand identity was created in partnership with design studio Pentagram. The "crown" monogram is custom-drawn with a "C" at the base—a nod to its origin in London over two centuries ago with Chappell & Co.

Take a look at the new design in the video below.

In related news, the discarded slash is now available to the highest bidder.

Warner Chappell Music Logo Launch from Warner Chappell Music on Vimeo.