U.K.-based music company ATC Group has launched a transatlantic promotions company, Circa. It will be led by Matt Black (right), the former MD of Your Army’s American office.

Operating from Los Angeles, New York and London, Circa will assume the operations and services of Your Army America. It promises to deliver unique, fully integrated marketing and promo campaigns with an extended team and international reach.

Circa’s London office will be headed by Charlie Reid (left), who joins as General Manager following stints at Your Army, Decca, EMI and Columbia.

The rebranded American business will continue active campaigns for acts including Justice, Kelly Lee Owens, Disclosure, Milky Chance, Alice Merton and deadmau5.

Circa will operate as part of ATC Group’s Services division, alongside synchronization specialists Familiar Music Group, brand partnerships agencies companyX and Simpatico, digital studio [namethemachine] and merchandise company Sandbag.

ATC Group also encompasses divisions in artist management (with clients including The Smile, PJ Harvey, Yaeji, Nick Cave, Johnny Marr and Bring Me the Horizon through Raw Power Management), live booking agency ATC Live, music promoter Joy Entertainment Group and livestream specialists Driift and ATC Experience.

The launch of Circa presents the Group with the opportunity to further support Matt, Charlie and the team as they continue to build a successful and influential marketing and promotions agency, activating highly regarded campaigns for a host of amazing clients," said ATC Group CEO Adam Driscoll.