WHAT IT IS: Concrete Boys, featuring Lil Yachty, Karrahbooo, DC2Trill, Draft Day and Camo!, aim to reshape the American rap scene, releasing their first project, It’s Us Volume 1, 4/5 on Yachty’s Concrete Rekordz,. Their explosive entry was marked by “The Concrete Cypher,” which Yachty debuted on tour and has quickly amassed 4m+ views. Karrahboo has seen her popularity soar thanks to her compelling verses on tracks like “Running Late” and “Box the Forty,” collectively drawing 9m+ streams. Their initial track, “MO JAMS,” launched last December, is closing in on 4m views. With Yachty at the helm, Concrete Boys stand at the forefront of rap’s evolving landscape.
ALBUM: It’s Us Volume 1
RELEASE DATE: 4/5
SINGLE: “Where Yo Daddy” f/Karrahbooo
LIVE: Performing at Broccoli City Fest; more summer festivals and a tour later this year
INTERNET: 6m+ combined video views; 4.7m+ views on their On the Radar cypher; 900k+ interactions on Instagram in the last 12 months; nearly 1m monthly Spotify listeners
PRESS: HYPEBEAST, Complex, more
BOOKING: Jacqueline Reynolds Drumm/CAA
MANAGEMENT: Kevin “Coach K” Lee