WHAT IT IS: Fernando Hernández, aka El Malilla, is a 25-year-old Mexican composer, performer and artist who has become one of the most prominent voices in the reggaeton scene, with an ever-growing fan base and overflowing energy onstage. He recently reached 3m monthly Spotify listeners with songs that merge his roots and personal experiences. His latest release, “B de Bellako,” is gaining momentum, with more than 15m streams on all platforms, earning spots on top playlists.
RELEASE DATE: 12/18
SINGLE: “B de Bellako”
TV: Venga la Alegría, Telehit, La Resolana
LIVE: Dale Mixx Festival 2024, Flow Fest Festival 2024, Feria de San Marcos 2024, Mexico tour (Mexico City, Oaxaca, San Luis Potosí, Puebla, Querétaro, Aguascalientes, Estado de México, Tabasco)
INTERNET: 3m+ monthly Spotify listeners; 2m+ TikTok followers, 94k+ likes; 1.2m+ Instagram followers; 114m+ combined YouTube views, 331k+ subs
RADIO: Live interviews on Televisa Radio, EXA, 97.7, Radio Pop
PRESS: El Heraldo, El Universal, El Milenio
BOOKING: Eduardo Hostin
PUBLISHING: Warner Chappell
MANAGEMENT: Eduardo Hostin