WHAT IT IS: Singer, songwriter and multi-instrumentalist Ponce made his breakthrough earlier this year with the release of “plan” from his 2023 debut album, ser humano. The song—which has sped-up and acoustic versions as well as one with León Leiden—quickly gained traction, garnering 60m+ streams and catapulting him to international recognition as the first Ecuadorian artist to enter the Spotify global charts. Meanwhile, the 13-track album amassed 85m+ streams and solidified Ponce’s status as a rising star. He’s keeping the momentum going with latest single “traición.”
ALBUM: ser humano
RELEASE DATE: 3/24
SINGLE: “plan”
TV: Televisa/Telehit, Despierta América (Univision), En Casa (Telemundo), Exa Tv
LIVE: 10 dates in Ecuador and Mexico this fall
INTERNET: 85m+ global streams across all platforms; 2m+ monthly Spotify listeners; 402k YouTube subs, 96m+ combined video views; 493k+ Instagram followers; first Ecuadorian artist to enter the Spotify global charts
RADIO: “plan” was #1 on Ecuador charts for 15 weeks in a row, the longest consecutive reach by an Ecuadorian Artist
BOOKING: Richard Vega/WME
PUBLISHING: 22 Reasons to Write/NEON16 Publishing
MANAGEMENT: Woody/NEON16 MGMT