WHAT IT IS: Brooklyn native Lola Brooke, who has been honing her craft since childhood, dropped her debut music video, the freestyle “2017 Flow,” six years ago. Since then, with the help of Team 80 and Arista, the 23-year-old rapper-songwriter has made a name for herself with tracks like “On My Mind,” “Here I Come” and “Don’t Play With It” f/Billy B, the latter earning praise from the likes of Cardi B, SZA and Meek Mill. A remix featuring Yung Miami and Latto was recently released.
SINGLE: “Just Relax”
RELEASE DATE: 4/28
TV: Guest-starred on season one of East New York
LIVE: Festival slots this summer include Hot 97 Summer Jam, Wireless Festival, Frauenfeld, Rolling Loud Germany, Rotterdam, Portugal and Broccoli City; previously opened for A Boogie Wit Da Hoodie and Rich the Kid
INTERNET: 2.4m+ monthly Spotify listeners; 1m+ Instagram followers; 28m+ videos views on “Don’t Play With It” video, 1m+ views on remix video in 72 hours; 100m+ streams on her discography across DSPs
RADIO: “Don’t Play With It” #4 at Urban radio at presstime, approaching Top 10 at Rhythm
PRESS: MEFEATER (cover), Preme Mag (cover), Vogue, Rolling Stone, Notion, Lyrical Lemonade, Consequence of Sound, XXL, UPROXX, more
MANAGEMENT: Team 80 Productions