WHAT IT IS: Tyla’s music shimmers with the euphoria of South African amapiano, as she puts her vibrant personality on full display. The Johannesburg native introduced her innovative take on pop and R&B with debut single “Getting Late.” The earworm—which features her frequent collaborator Kooldrink—went viral on TikTok, garnering millions of streams and over 1m YouTube views in its first month of release. The singer-songwriter, who made her major-label debut on 11/4/22 with “To Last,” has been selected as Hype and Amazon Music Breakthrough Artist to Watch in 2023. She’s now putting the finishing touches on her debut studio album.
ALBUM: TBA
SINGLE: “Been Thinking”
LIVE: AfroNation Festival, Ghana 2022
INTERNET: 1.7m TikTok followers; 7.6m+ combined YouTube views, 74.4k+ subs, 5.8m+ video views on “Getting Late” and 25k+ TikTok creations globally; was added to playlists including African Heat, Amapiano Grooves, Hot Hits South Africa, more
RADIO: “To Last” premiered on BBC Radio 1Xtra
PRESS: Paper, I-D, Clash, Hype (Pop Buzz Artist to Watch 2023), more
BOOKING: UTA (EU/U.K.)/Wasserman (U.S.)
PUBLISHING: Concord
MANAGEMENT: We Make Music & Africa Creative Agency