WHAT IT IS: Rising New York singer-songwriter Rachel Grae has made quite an impression with her powerful voice that’s drawing comparisons to Olivia Rodrigo and Adele. The up-and-comer’s poignant vocals and vulnerable, ripped-from-her-diary songwriting and have helped her amass 25m global streams. Grae, who got her start sharing her performance videos anonymously, first gained traction with a Bruno Mars cover. As her confidence grew, she started connecting with people on TikTok, accumulating more than 14m likes on the platform while growing her Instagram followers and monthly Spotify listeners by 800% since May.
SINGLE: “Colorblind”
RELEASE DATE: 11/11
LIVE: Performing at N.Y.’s Rockwood Music Hall (11/26); Boston’s Red Room at Cafe 939 (12/3)
INTERNET: Approaching 2m monthly Spotify listeners; nearly 1m TikTok followers, 14m combined likes across videos; 132k+ Instagram followers
PUBLISHING: Pulse Music Group
MANAGEMENT: Groundwork Management