WHAT IT IS: Charismatic West Philly rapper Armani White’s electric single “BILLIE EILISH.” exploded this summer to the tune of 30m+ global streams and over 38b TikTok views. A high-energy homage to the eponymous pop singer’s renowned fashion sense, the track is set to a clever sample of N.O.R.E. and The Neptunes’ classic “Nothin’,” while its accompanying visual also nods to Eilish’s past videos, including “Bad Guy,” “When the Party’s Over” and “Lost Cause.” Having hit #1 on SoundCloud U.S. and #2 Global, the track has already earned cosigns from the likes of Tom Brady, who posted it on Instagram, and continues to push White to new heights.
ALBUM: TBA
SINGLE: “BILLIE EILISH.”
LIVE: Performing Rolling Loud New York (9/23)
INTERNET: 2.4m+ monthly Spotify listeners; 30+m global streams, 4m+ YouTube views, 38b+ TikTok impressions, #1 SoundCloud U.S.
RADIO: Airplay developing at Mixshow, spinning on 55+ stations
PRESS: Genius, XXL, Complex, Boardroom, more
BOOKING: WME
MANAGEMENT: Clay Barmore & Deon Douglas/11am Mgmt.