WHAT IT IS: Multi-platinum Atlanta producer/artist Southside has received 45 platinum certifications, generated billions of streams across his catalog and earned widespread critical acclaim. Recruiting Future and Travis Scott for his latest offering, “Hold That Heat,” Southside puts his signature sirens on full display over a beat complex enough to stand on its own before rumbling 808s and trap hi-hats take over the buzzing single. With credits including Moneybagg Yo, Drake, 21 Savage, Pusha Tand Young Thug, Southside has become one of rap’s most sought-after producers and he’s now cementing himself as an artist to watch in 2022.
SINGLE: “Hold That Heat” w/Future & Travis Scott
INTERNET: 2.2m+ monthly Spotify listeners; 320m+ global career streams; “Hold That Heat” #8 on Vevo’s Top 10 Music Videos in the U.S. at presstime, #4 trending on YouTube; added to Apple Music’s New Music Daily (#4), Rap Life (#5), The Plug(#2), Spotify’s New Music Friday (#6 + 28 markets), RapCaviar (#10), No Cap (#2), more
RADIO: Most Added track at Rhythm on impact
PRESS: Complex, Forbes (“a production powerhouse instrumental to the careers of some of today’s biggest rappers”), more
MANAGEMENT: Moe Shalizi/The Shalizi Group