WHAT IT IS: Formed when frontman Giovannie Yanez was working the counter at a pawnshop, Texas-based Giovannie & the Hired Guns have grown from a buzzing live act to a new force on the rock scene. Garnering millions of streams almost entirely through word of mouth, the five-piece boasts a high-octane collision of rock ’n’ roll and country. The quintet’s highly anticipated third album will showcase its hard-hitting sound, emotionally raw storytelling and authentic, gritty energy.
ALBUM: Tejano Punk Boys
RELEASE DATE: 7/1
SINGLE: “Ramon Ayala”
LIVE: Selling out venues across Texas (800-1000 cap.); embarking on national tour in August; performing Lollapalooza; more
INTERNET: 400% increase in Spotify monthly listeners in the last nine months; 13m+ streams across platforms on “Ramon Ayala,” 2% of streams coming from editorial playlists
RADIO: “Ramon Ayala” #16 at Active Rock & #22 at Alternative at presstime
PRESS: Loudwire, American Songwriter (“[Ramon Ayala] is a cathartic anthem for the underdogs and rejects of society); named Amazon Music Artist to Watch 2022
BOOKING: Jon Folk/Red11
PUBLISHING: Modern Works Music Publishing
MANAGEMENT: Griff Morris/Crush South