WHAT IT IS: Delhi-born rapper/singer/producer Badshah, born Aditya Prateek Singh Sisodia, is on a mission to take Desi-Pop global. As India’s best-known hip-hop artist, Badshah bridges Indian and Western cultures through jubilant rhythms and hooks that transcend language. One of YouTube’s top artists globally, he’s amassed more than 15b career streams and is one of only a handful of artists who’ve had 18 songs exceed 200m views on the platform. His latest offering, “Voodoo” with Colombian star J Balvin and reggaeton artist Tainy, is the world’s first tri-lingual song—combining Hindi, Spanish and English, the languages of more than two-thirds of the world’s population—over swinging dembow drums. The track and its accompanying video arrive on the heels of Badshah’s latest EP, Retropanda – Part 1, which features the viral single “Jugnu” with Nikhita Gandhi.
ALBUM: Retropanda – Part 1 (EP)
RELEASE DATE: 3/14
SINGLE: “Voodoo” w/J Balvin and Tainy
INTERNET: 8.6m+ monthly Spotify listeners, 1.3m+ Spotify streams on “Voodoo” at presstime, added to Desi Hits, Fuego, Bollywood 2.0, Singled out, more; video reached 200m views in three days; 1.3b+ combined YouTube views, 5.7m+ subscribers
PRESS: Rolling Stone, Complex, more
BOOKING: TM Talent Mgmt
PUBLISHING: UMPG
MANAGEMENT: Tarsame Mittal Management