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HITS Daily Double
THE B-SIDE
Elvie Shane
(BBR Music Group/Wheelhouse)
11/11/21

WHAT IT IS: Elvie’s debut album, Backslider, tells the story of his life—full of backroad turns from straightaways to backslides—and with each distinctive song, he displays the multitude of chapters behind it all. Shane co-wrote the cohesive set, painting a sonic “bigger picture” of life in small-town America. As gritty as it is graceful, the LP includes his breakout lump-in-your-throat anthem for step-parenthood, “My Boy”—which went viral on TikTok following a heartfelt trend—alongside tracks filled with nostalgia, edginess and life experience.
ALBUM: Backslider
RELEASE DATE: 10/29
SINGLE: “My Boy”
LIVE: Supported dates for Jason Aldean, Miranda Lambert and Brooks & Dunn over the summer
INTERNET: “My Boy” became the #1 Country song on TikTok after viral trend
RADIO: “My Boy” reached #1 on Country radio
PRESS: Music Row (“Shane’s debut album, Backslider, is filled with honesty, great musicianship and tells his story the way he wanted to tell it”), Rough Stock (“it very well could be one of the best debut records to arrive in quite some time”), more
BOOKING: UTA
PUBLISHING: Rome Phrey/Warner Chappell
MANAGEMENT: Maverick