WHAT IT IS: Sullivan King is pioneering the rocktronic genre, a mix of hard rock/metal and dubstep. With his guitar playing, singing and production skills, King demonstrates his authenticity to both the rock and bass worlds. Sponsored by Schecter Guitars—with his own signature guitar coming this fall—King also landed an endorsement deal with Monster Energy and grossed $1m+ in merch sales in the last year. After dropping his debut rock album, LOUD (Hopeless), featuring members of Ice Nine Kills, Underoath, Fever 333 and Grabbitz, the L.A.-based multi-instrumentalist is preparing for his Loud and Reckless Tour later this fall.
ALBUM: LOUD
RELEASE DATE: 6/25
SINGLE: “Lock Me Up”
LIVE: Global Dance Fest, Lollapa-looza, EDC Las Vegas and Freaky Deaky; headlining North American Loud and Reckless tour in Fall
INTERNET: Nearly 200k TikTok followers, 4.1m+ likes across videos; 1.3m+ monthly Spotify listeners
RADIO: All singles from LOUD have been playlisted on SiriusXM’s Octane, “LOUD” f/Jason Aalon from Fever 333 hit #1
PRESS: Spotify’s Rock This With Allison Hagendorf, Kerrang!, EDM.com, Dancing Astronaut, Metal Hammer, Alt Press, Your EDM, more
BOOKING: Kevin Gimble & Wilcox Weaver/UTA
PUBLISHING: Songtrust
MANAGEMENT: Andrew Goldstone, Taren Smith & Jenna Ruggiero/YM&U Group