WHAT IT IS: Dro Kenji’s rise is a testament to the power of the Internet. Last year, the 19-year-old artist was a high school senior in South Carolina who’d posted a string of releases on his SoundCloud. Now, as the latest signee on Internet Money/10K Projects’ rosters, Kenji is collaborating with the label’s team of heavy-hitter producers to showcase his distinctive melodies and versatile songwriting as he tackles emotionally charged topics. A child of the digital age, raised on video games and the sounds of rap’s online underground, Kenji has a remarkable ability to capture both the apathy and aspirations of his generation.
ALBUM: Eat Your Heart Out
RELEASE DATE: 2/26
SINGLE: “Kill Cupid”
LIVE: Rolling Loud 2021 livestream
INTERNET: 1.5m+ global streams first two weeks on “Race Me to Hell” and 10m+ global streams in the past 90 days; playlists: Apple Music’s The Plug, New In Hip-Hop, Get Up and Go, more; Spotify’s NMF, Hot Rhythmic, Signed XOXO, Tear Drop, Alternative Hip-Hop, more
PRESS: XXL Freshman Class, Lyrical Lemonade, Ones To Watch, Elevator, more
BOOKING: Matt Adler/Paradigm
PUBLISHING: BMI
MANAGEMENT: Jonathan Hicks/Undeniable MGMT