WHAT IT IS: Jacksonville-based rapper Nardo Wick has skyrocketed into the spotlight thanks to his unique flow and boundary-pushing bars. Vetted by notable artists like GHerbo, Lil Durk and Future, Wick entices his audience with his gun-brandishing, ski-mask-wearing persona and stark delivery, cleverly recreating vivid scenes in his lyrics. “Who Want Smoke?,” which has amassed over 3.5m video views and nearly 4m combined global streams, has generated a massive buzz for the up-and-comer, while “I Declare War” was featured in the critically acclaimed Judas and the Black Messiah: The Inspired Album.
SINGLE: “Who Want Smoke?”
INTERNET: 472k+ monthly Spotify listeners; “Who Want Smoke?” TikTok featured sound (80k+ creations), 3.5m+ YouTube video views, nearly 4m streams worldwide
RADIO: Hip Hop Nation’s “First Alert” Artist of the Week; Shazam Top 200 U.S. chart
PRESS: DJ Booth’s “10 Rappers You Should Know Right Now,” Lyrical Lemonade, DailyChiefers, No Jumper, Hip-Hop Wired, Dirty Glove Bastard, Passion of the Weiss, OurGeneration
MANAGEMENT: Shaqownda Silas bka “Qown”