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HITS Daily Double
THE B-SIDE
ZHU-FUL AND GOLDN RELEASE
11/6/20

ZHU has unveiled his brand new single “I Admit It.” As a follow-up to his previously released track “Risky Business,” the latest offering enlists the help of current chart-topper 24kGoldn.

Released via Astralwerks, the eerie single arrived alongside a new music video directed by Joey Vitalari. With mesmerizing visuals, the video explores ZHU’s merch line and is filled with hazmat imagery, lingerie and more.

In addition to his fashion forward video, ZHU has announced a fan exclusive “I Admit It” fashion show advanced screening on 11/13. Taking place in the underbelly of DTLA, the event will include a never before seen Blacklizt set from ZHU.

With proper COVID protocols enforced, fans can submit their info to be chosen at random for the event. The events will also premiere on Luminosity Gaming’s live Twitch stream here later in the night.

ZHU, alongside his creative director Emmy Slattery, has also created an “I Admit It” merch collection featuring designs from the music video. Faux fur coats, plastic duffle bags, plastic perforated hazmat suits, airbrushed sweaters and more will be available from 11/16 for a limited time as well as in his DTLA pop-up store from 11/17-11/21. Click here for a sneak peek or reserve a spot at the pop-up here.

Stream “I Admit It” f/24kGoldn across all DSPs here and check out the music video below.