WHAT IT IS: L.A. native Lonr. already had two Grammys under his belt for his songwriting contributions to H.E.R.’s debut album before releasing his first single. Now, the singer/songwriter/producer arrives as a singular talent whose vital and vibrant vision blurs the lines between soul, pop, rock and hip-hop with the release of his debut single, “A.M.” Serving as a precursor to the 22-year-old’s debut EP, Land of Nothing Real, the buoyant production reached the Top 10 on Spotify’s viral U.S. chart and achieved viral success at TikTok.
ALBUM: Land of Nothing Real EP
RELEASE DATE: 4/24
SINGLE: “Make the Most” f/H.E.R.
LIVE: Opened on Souly Had’s 2019 B.L.I.S.S. Tour 2019 and YBN Cordae’s The Lost Boy in America Tour 2020; performed at MTV’s Push Live Series; performed at H.E.R.’s Lights On Festival 2019
INTERNET: 2.5m+ activity on Tik-Tok; 1m+ monthly Spotify listeners; 32m+ global streams on “A.M.”; 2.7m+ total views on YouTube; performed on VEVO DSCVR;
RADIO: Single impacted Urban AC on 4/6
PRESS: FADER, XXL, Hollywire, OTW, One37PM, Hot New Hip Hop, Rap-Up, RESPECT, Elevator, The Knockturnal, more
BOOKING: Caroline Yim/CAA
PUBLISHING: Black Samurai Music (BMI), administered by Kobalt (BMI)
MANAGEMENT: Jeff Robinson & Anthony Bryant/MBK Ent.