WHAT IT IS: Emerging artist and YouTube content creator DripReport has ignited a global phenomenon with his viral hit single “Skechers.” Inspired by the love of his South Asian roots along with popular internet culture, DripReport has tapped into meme fandom with a combination of social media prowess and an undeniable banger. Even before “Skechers” exploded, DripReport built a cult following by creating remixes of popular hit records and has racked up hundreds of millions of views across his YouTube and social platforms. It only took “Skechers” a few weeks to go viral and light up DSPs, YouTube and TikTok.
SINGLE: “Skechers”
INTERNET: #1 Spotify U.S. Viral chart for 5 consecutive weeks; 200m+ streams; 531k+ YouTube subscribers, 52m+ views on music video, 115.2m+ combined video views; 2.5m+ unique TikTok videos. #1 Shazam U.S. Discovery chart; Apple Music Top 100 in over 50 markets; Emerging Artist chart debut #43
PRESS: CelebMix (“internet phenomenon”), Laviasvo, Billboard, Headline Planet
MANAGEMENT: 260 Projects