WHAT IT IS: Recently featured as a YouTube’s Artist on the Rise and a Vevo’s DSCVR Artist, YK Osiris is making serious moves as Def Jam’s newest singing heartthrob. Both of his “Worth It” and “Valentine” are currently approaching gold certification. Keep an eye on this one as he continues to turn heads.
ALBUM: Love & Hate
RELEASE DATE: 5/31
SINGLE: ”Worth It”
TV: ”Timing” featured on ABC’s How to get Away With Murder
LIVE: Landed a spot as the main support on Lil Baby’s 2018 Harder Than Ever Tour
INTERNET: More than 100m “Worth It” streams; Top 5 SoundCloud globally; Top 25 Apple Music; Top 10 Spotify Viral U.S., charted in 20+ markets; Top 10 on Instagram; 20m+ YouTube views
RADIO: Preparing to chart at Urban and Rhythm radio
PRESS: Billboard (“Way-Too-Early Song of the Summer 2019 Breakdown”), Genius, XXL, Complex, Fader, HotNewHipHop (“YK Osiris Continues Impressive Run With ‘Worth It’”; “…One of those artists that doesn’t particularly fit inside of a genre-specific box. He can be described as R&B, he can also be described as hip-hop. In reality, he meshes both genres to come through with his own vibe, which is pretty impressive for somebody so young”), more
BOOKING: Mari Davies/ICM
MANAGEMENT: Jas Prince, James McMillan