WHAT IT IS: Featured as a YouTube Artist On the Rise and a Vevo DSCVR Artist, YK Osiris is Def Jam’s newest singing heartthrob. Since inking his deal, his growth on Instagram has continued with vigor, as he’s gained 1.1m followers, averaging 119k new fans per month. And with just three song releases, he nabbed an impressive 110m+ streams.
ALBUM: TBA
RELEASE DATE: 4/19
SINGLE: “Worth It”
TV: Second release “Timing” was featured on ABC’s How to Get Away With Murder
LIVE: Landed a main support slot on Lil Baby’s 2018 Harder Than Ever Tour; first headlining tour Worth It Tour starts 2/21
INTERNET: 4m+ minutes spent by fans watching his music videos on YouTube over past 90 days
RADIO: 1/28 impact for “Valentine”; more than 48 station adds in two weeks
PRESS: This Is 50 (“This artist should be on everyone’s watch list”)
BOOKING: Andrew Leiber, MAC Agency
MANAGEMENT: Jas Prince & James McMillan