WHAT IT IS: Breakout star Noah Cyrus dropped her anthemic new single, “We Are…” f/MØ, on 2/9. The Max Martin-produced track was released in tandem with an attitude-filled lyric video that has already garnered 2m+ views to date. “We Are…” premiered on Zane Lowe’s Apple Music Beats 1 show, while a guerrilla-style outdoor marketing campaign included a Times Square “Breaking News” billboard and street stencils that appeared across 20+ U.S. cities. “We Are…” follows Noah’s platinum debut and Top 20 Pop radio hit, “Make Me (Cry)” f/Labrinth, as well as “Stay Together” and Again” f/XXXTENTACION.
ALBUM: NC-17
RELEASE DATE: TBA
SINGLE: “We Are…” f/MØ
TV: Recent appearances on Fallon, Corden, Ellen, Today, the iHeartRadio Music Awards, MTV’s TRL and the Radio Disney Music Awards
LIVE: Upcoming appearances in Austin, attending SXSW; European trip this spring
INTERNET: Continues to amass a social following of nearly 5m; 1.1m+ YouTube/Vevo subscribers, 250m combined video views
RADIO: Early love at Pop radio
PRESS: Named one of TIME’s Most Influential Teens, Billboard’s Top 21 Under 21, Variety’s Power of Young Hollywood
BOOKING: Kasey McKee, Ken Ashley, Sam Mendelsohn, Karlo Haddad/CAA
PUBLISHING: Kobalt
MANAGEMENT: Adam Leber, Mike Weiss/Maverick