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HITS Daily Double
THE B-SIDE
Mackenzie Nicole (Strange Main/Strange Music)
2/27/18

WHAT IT IS: Equally inspired by Rihanna, Halsey and Johnny Cash, this promising up-and-comer is ready to unveil her debut album, The Edge, which was co-written and produced by L.A. duo The Jam and is poised to take the historically hip-hop label Strange Music from its already lofty position to new heights. Paving the way with “Preview,” it’s clear the album will be wrought with emotion from the very heart of its voice. Playing it safe isn’t what The Edge is about. As Nicole states in the album’s title track, “Sometimes you need to walk to the edge and just let it take over.”
ALBUM: The Edge
RELEASE DATE: 4/13
SINGLE: “Preview”
LIVE: Appearing on multiple dates of Tech N9ne’s Planet Tour 2018
INTERNET: 15m+ YouTube views and nearly half a million listeners on Spotify
RADIO: “Preview” impact date 2/27; early testing revealed an Mscore consistently over
PRESS: Upcoming feature in Billboard; recent features in Complex, KC Star, PlayNetwork, New Music Buzz, Ink Magazine
BOOKING: Mark Reifsteck/Strange Music
MANAGEMENT: Travis O’Guin