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THE B-SIDE
Vic Mensa (Roc Nation)
9/26/17

WHAT IT IS: This Grammy-nominated artist released his highly anticipated debut album, The Autobiography, via Roc Nation/Capitol Records earlier this year. Executive produced by Jay-Z and No I.D., it features Pharrell, Weezer, The-Dream, Pusha T, Ty Dolla $ign, SYD, Chief Keef, Joey Purp, Dreezy, Saul Williams and more. The album is confessional to its core, with a narrative that spans the 24-year-old’s life. Mensa digs deeply into his past (“Didn’t I,” “Heaven On Earth”), demonstrating how it impacts his present (“Rollin Like A Stoner,” “Down 4 Some Ignorance”), and how to move forward with his future (“We Could Be Free,” “Rage”). Known for his politically informed opinions, Mensa highlights numerous issues on The Autobiography, including racial identity, addiction, mental and emotional distress, and personal freedom.
ALBUM: The Autobiography
RELEASE DATE: 7/28
SINGLE: “Rollin’ Like a Stoner”
TV: Larry King Live, Tavis Smiley, Wild N Out, Ridiculousness
LIVE: Festivals include Riot Fest, Day N Night, Full Moon
INTERNET: 428k Twitter followers, 291k Facebook likes, 702k Instagram followers; 30m+ YouTube views
RADIO: TBD
PRESS: Complex, Rolling Stone, NPR, Chicago Tribune, Time, Coveteur, Mass Appeal, Pitchfork, People, Entertainment Weekly, Vibe, more; Stereogum Album of the Week
BOOKING: Cara Lewis/CLG
PUBLISHING: Sony/ATV
MANAGEMENT: Scooter Braun