WHAT IT IS: The Puerto Rican actor and singer/songwriter might be the antithesis of an overnight success—he began his recording career in 1998, and has long been a Latin music star, but he is only now garnering attention in the U.S. “Despacito” is the highest charting Spanish-language record in history, with over 320m Spotify streams, and is #1 on the Global Viral 50 chart. Justin Bieber’s remix of “Despacito” has created immense buzz as well, jumping to #1 on the iTunes singles chart, reaching #1 on the Global Top 50 chart and #3 on the U.S. Top 50 chart.
ALBUM: TBD
SINGLE: “Despacito” Justin Bieber remix
LIVE: Touring Spain in July and August
INTERNET: Top 3 on global Spotify chart; remix #1 most-streamed spanish song on Spotify; remix #2 Shazam; video 1b views and counting; YouTube’s #1 music debut of 2017 with 76m views in first week; 87m remix video (audio) views; 13m Facebook; 8m Twitter; 3m Instagram; 4m YouTube subscribers
RADIO: Top 40: #37; 6m aud (+5.2), #19 Greatest Gainer; Rhythmic, #40, 673k aud (+652k), #18 Greatest Gainer
PRESS: Rolling Stone, Fader, MTV News
PUBLISHING: Sony/ATV
MANAGEMENT: UMLE/TM Ent.