WHAT IT IS: The 3/3 release of Direct Deposit Vol. 2 is the second installment of Def Jam’s ongoing new-music compilation series. This latest version features never-before-heard exclusives from the label’s finest. Fresh off the release of his critically acclaimed mixtape, Kairi Chanel, Dave East teams up with fellow Harlem native A$AP Ferg on new track “Paper Chasin.”
SINGLE: “Paper Chasin”
LIVE: Direct Deposit Live at SXSW
INTERNET: HotNewHipHop takeover 3/3; 620k+ Instagram followers; 982k+ monthly Spotify listeners, 250k Spotify streams of single in three days, single added to Spotify’s popular Rap Caviar playlist; 138k+ Shazam followers; millions of video views across YouTube
PRESS: XXL, HotNewHipHop, The Source, more
BOOKING: Erin Larsen/Paradigm
MANAGEMENT: Wayno, Triangle Offense