WHAT IT IS: “Rat Boy (aka Jordan Cardy) is an artist with a vision—a pure artist, in control of his music, artwork, videos. With a shared love of skate culture, the Gorillaz, Fatboy Slim, Beastie Boys and ABC, Jordan is a new talent with an insatiable appetite, and this fuel has spawned two of the most original mixtapes and a repertoire of singles that have cemented him as the voice of a generation and the live act du jour,” shares Parlophone Chairman Miles Leonard. “Rat Boy goes from strength to strength live, with his recent U.K. tour culminating in a sold-out show at London Forum. His success is demonstrated in his array of awards and nominations throughout 2016, including NME Best New Artist Winner at the start of the year, and a nomination for Q Awards’ Best Breakthrough Act to close it.”