WHAT IT IS: An Emmy and Grammy- winning producer, he’s created numerous genre-defying hits, including Eminem’s “Love the Way You Lie” and Imagine Dragons’ debut album. He has sold more than 100m units and uniquely stands as the only person in history to have created two diamond-certified singles. “Not Easy,” which features X Ambassadors, Elle King and Wiz Khalifa, is the first single from him as a solo artist/performer.
SINGLE: “Not Easy”
TV: Song featured in IBM Watson national TV ad campaign
INTERNET: #1 on Spotify’s U.S. and Global Viral Charts; reached Top 25 on the overall iTunes chart and #2 on the iTunes alter-native chart within four days of its release; 1m+ Spotify streams in four days
RADIO: Multi-format impact date on 11/7; early adds from KROQ L.A. and WBZZ Pittsburgh
PRESS: Press from Rolling Stone, Fader, Mashable, Engadget, more
PUBLISHING: UMPG
MANAGEMENT: Marc Jordan/Rebel One