WHAT IT IS: Breakout single “Panda,” from the newest G.O.O.D. Music and Def Jam signee, is taking the industry by storm. Desiigner has become an overnight sensation, reaching #1 on iTunes’ hip-hop/rap singles chart (and #2 overall). The rapper’s debut hit has garnered more than 134m streams and plays between SoundCloud, YouTube and Spotify alone, and earned him a featured spot on Kanye West’s latest project, The Life of Pablo. Stay tuned to what’s happening here because he’s definitely on the rise.
ALBUM: TBA
SINGLE: “Panda”
LIVE: Hot 97’s Summer Jam 6/5
INTERNET: 134m streams and plays between SoundCloud, YouTube and Spotify; 119k Instagram followers
RADIO: #4 Urban, #9 Rhythm; bubbling just under Top 40 chart at press time
PRESS: Nominee for 10th spot on 2016 XXL Freshman cover; features from Complex, FADER, more
BOOKING: Cara Lewis
PUBLISHING: L.O.D. Publishing (BMI)
MANAGEMENT: Zana Ray/G.O.O.D. Music